From Private Practice to Purposeful Business - 3 month support to grow a steady, aligned, and values-led business.

Business Coaching for Therapist-Owners Who Know They're Here to Do Things Differently

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You didn’t start your practice just to burn out in private practice 2.0.

You’re not interested in replicating the medical model, over-relying on insurance but feel called to make your work accessible in some way, or pretending your practice is just a carbon copy of every private practice you’ve ever worked at. 

You know that your work is different — more integrated, more human, and probably more effective than standardized therapy. And you want a business that reflects that. And maybe... you’re finally ready to expand.

This is where I come in.

Hi there, I’m Becca - 

Therapist-turned-founder, business psychology nerd, and guide for what comes after healing. Also a boy mama, pup mom, ocean lover, GF baking enthusiast and romance reader. 

I started my therapy private practice to do therapy differently—and in five years, I scaled it from a solo gig to a 6-figure group practice that actually felt good to run. I took insurance, built a team, and stayed human through it all.

But what really lit me up? Helping people live their healing, rather than just talk about it.

So I created After Therapy®—a coaching space for therapists, coaches, and purpose-driven humans ready to grow, lead, and build careers that feel aligned, sustainable, and deeply theirs.

I didn’t follow a traditional path. I built what I couldn’t find.  And I’m here to help you do the same.

This 3-month container is for you if you're…

• A solo or small-group practice owner (or on your way there) who has no interest in building an empire—but does want a business that’s profitable, sustainable, and aligned with your life
• A values-led leader who's no longer willing to replicate the traditional, extractive therapy models—and ready to build something more soul-aligned
  
• Growing a team (or about to) and want to lead with integrity—creating a shared foundation without expecting your clinicians to be carbon copies of you
  
• Exploring ways to diversify your work with coaching, consulting, or other services that let you expand your impact without burning out
  
• Starting to outgrow the “clinical director” identity and feeling called into something bigger—visionary, strategic, founder-level leadership

Why Work With Me?

I’ve done the thing exact same thing I’m going to help you do:

• Built a six-figure, thriving mental health practice from scratch
• Created and trademarked my Forward Healing Model of Change®, a framework and method that guides our entire team’s work — so clients and clinicians are aligned and confident in the process but not removing their individual spark that connects to clients
• Scaled to a team of W2 employees (not contractors) with full benefits in under 5 years
• Offered both coaching and therapy under one roof (legally and ethically — we’ll talk about it)
• Stepped out of full-time therapy and into my role as a founder, while still keeping a hand in client work 
• Branded our offers, refined our operations, and built a business that I’m proud of — one that doesn't run me into the ground
  
  

What You’ll Get When You Work With Me:

This isn’t a prefab blueprint or a "six-figure private practice" funnel. It’s an inside look at how I’ve actually built, branded, and scaled a modern mental health business — and support to help you do the same.

You’ll get my business brain (and therapist’s perspective) on:

Business Infrastructure + Operations

• How we price and package therapy + coaching
• Our hiring process, team pay structure, and employee systems
• How we bill insurance and why we don’t over-rely on it
  
  

The Forward Healing Model of Change® as it applies to you

• How I stepped away from the medical model without burning it all down
• How we created a trademarked clinical framework (and trained our team in it)
• How we track client progress through intuitive, empowering stages
• Support in doing the same

Leadership + Founder Strategy

• How I pay myself, spend my time, and set boundaries as a therapist-founder
• How to coach your clinicians (yes, even therapists need a coach)
• Navigating the shift from practitioner to visionary without losing yourself
  
  

Marketing + Visibility

• Our real-life marketing stack: Social, email, Psychology Today, Pinterest (yep), and more
• How we use content to attract ideal clients and new hires
• Access to my trusted team of marketing, ops pros, accounting, HR, and legal support if you want support beyond working with me
  
  

What Working Together Looks Like:

This is a high-touch coaching experience tailored to you — your values, your vision, and your season of business. Together, we’ll map out where you’re headed and what needs to shift to get you there (without betraying the heart of why you started).

You’ll get:

• 6 x 60 minute 1:1 coaching sessions over 12 weeks (1 cycle of change)
• A customized roadmap to focus each session based on your goals
• 1 x 60 minute human design reading to support us in building the energetic foundation of you as a leader  
• Session recordings, notes, and actionable to-dos
• Relevant templates and resources that will support your journey
• Voxer or email check-ins between sessions (if you want ongoing access to support)

Investment: 4 payments of $597  (and worth every damn penny and trust me, I’ve spent it)

You’re Allowed to Build Something Different:

You’re not just scaling. You’re evolving.

If you’re ready to design a business that works because it reflects your way of working — not in spite of it — let’s talk.